How a yoga guru created a ₹2,500 crore FMCG business | Baba Ramdev’s Patanjali Case Study
When reports came out that Patanjali Ayurved Ltd (PAL), promoted by yoga guru Baba Ramdev, had recorded gross revenues of ₹2,500 crore (around $380 million USD) in fiscal 2015, business strategists and journalists went into a tizzy.