Higher Education Marketing Reviews

How the best higher education teams and universities use our site for digital content marketing


MBA Crystal Ball is among the world’s most influential higher education websites.
HEC Paris

The reach of MBA Crystal Ball is truly international.
Tuck School of Business

Our website gets 8 million visitors each year, placing us among the top 3 business school sites in the world in terms of traffic.

Our niche focus on international masters degrees and business management programs attracts serious MBA, MiM, MS, MFin aspirants who are researching universities / business schools and working on their application plans.

Under our CrystalConnect initiative, we’ve featured many top ranking business schools, test prep companies, admission consultants, financing companies and professors/authors from across the world on our blog.

Elite brands like Harvard Business School have proactively reached out to us to help them promote their programs. Collaborating with us could be a great way to complement your existing content marketing strategy for international student recruitment.


“CrystalConnect (CC) is an excellent platform to reach out to the broader MBA applicant pool. CC provides an opportunity to interact with international candidates and have a conversation and this is something I truly enjoy. The MBA Crystal Ball (MCB) team has done a great job of promptly posting questions from applicants, which I could then answer. These online interactions have been highly appreciated by the applicant community and I was pleasantly surprised, during my travels, to hear directly from applicants regarding my blog series on CC from a wide range of countries including China, Hong Kong, Singapore, Thailand, UAE, and of course India. The reach of MCB (and CC) is truly international. I’m very satisfied with the exposure CC has given us, and I look forward to continuing to leverage CC as an important avenue to reach out to international applicants.”

– Sudershan Tirumala, Regional Director (India, SE Asia), Tuck School of Business (Dartmouth)

“I can definitely say that your attention to each post was unique. That was a big positive in our minds in working with MBA Crystal Ball, and it certainly seems to have had a great impact based on the statistics you shared with us on our posts, which we found impressive. We’d definitely like to collaborate with you some more.”

– Liz Reid, Student Brand Manager, Prodigy Finance (Education Loan Company)

“I first heard about MBA Crystal Ball through an outside agency, which showed us a benchmark of the world’s most influential higher education websites: MBA Crystal Ball was among them. I quickly started working with the MBA Crystal Ball team after that. Their platform has been a fantastic way to reach our international community. Their audience is very targeted and delivers the right message to a highly relevant audience, interested in the global MBA market. I would definitely recommend MBA Crystal Ball to all business schools willing to get great exposure to an international audience.”

– Julie Dobiecki, International PR Manager – Corporate Communications, HEC Paris

“Working with MBA Crystal Ball has provided our company the opportunity to reach an international audience. Sameer (founder of MBA Crystal Ball) is responsive and very open to our ideas. Through e-mail correspondence, we were able to brainstorm blog topics that provided fresh, new material for students during test prep. I recommend working with MBA Crystal Ball to any potential content partner and am very happy to continue growing our content partnership. Thanks, Sameer!”

– Rachael Brandt, Content Marketing Team, Magoosh (Test Prep Company)


Comparison of Content Marketing Options

Here’s a quick summary of how each offline and online channel for international student acquisition stacks up against the others.

Email Blast/
Online Ads
Reach (Num of candidates) High High Very high Very high High Low
Cost ($ per candidate) Low Very low Very low Very low Low High
Engagement (Time per candidate) High Low Very low Very low Very low High
Differentiation High Low Very low Very low High High
Duration of impact High High Very low Very low Low Very low
Quality of reach High High Very low Very low Very low High
Final Rating (out of 5) 4 3.5 2.3 2.3 2.7 2.8


How we can help you

We’ve featured the who’s who of the business education world. If you are wondering how your article will appear on our site? Here are just a few examples of various topics and teams that we’ve promoted.

Q&A with Program Representatives

Harvard Business School Online Program (HBX)
Wharton MBA Dual Degree with Lauder Institute
Q&A with MBA program directors of MIT, Columbia, UCLA, Rotman, Cambridge and many more.

Highlight your Student Success Stories

Harvard HBX CORe Indian Students’ Experience Blog
Duke Fuqua student shares benefits of STEM designation for the MBA program
Prodigy Finance client story for international education loan

Demonstrate your Expertise in Test Preparation

GRE preparation articles by Magoosh
GMAT preparation articles by GoGMAT
Test prep articles by Private GMAT Tutor

Showcase the knowledge of your Admissions Consultants

Menlo Coaching shares MBA admission tips (and a video)
MBA Application Tips by Stacy Blackman
Application insights from Clear Admit founder

Promote your Professors and their Research Work

Q&A with Cornell Management Professor
Q&A with Harvard Finance Professor

Enhance the visibility of your Specialized Masters programs

Masters in Financial Engineering (MFE) at NTU Singapore
Master of Management Studies (MMS) at Duke Kunshan University (China)

Market your region / country-specific initiatives

UCLA PGP Pro for Executives | UCLA Owners Management Program (OMP) | UCLA PGP PRO Reviews
SDA Bocconi Asia Center to offer world-class executive education

Advertise your online MBA programs

SCU (Australia) Online MBA
RMIT University Online MBA

Author / Book Promotion

Interview with Vijay Govindarajan (Tuck Business School): Reverse Innovation (Book)
Interview with Guy Kawasaki: Enchantment (Book)
Sample case interview by Marc Cosentino: Case in Point (Book)

Promote your Events

QS World MBA Tour highlights the RoI and value of an MBA
How Wharton MBA students manage WIEF as a time-bound startup

Connect with us

As you may have seen from the teams / individuals we’ve promoted on our site, we are very selective about who we work with.

If you have a program or a service/product that you think would be relevant and helpful for our large family of readers and followers, we’d love to explore possibilities of collaborating with your team.

Get in touch with us on this email ID: contact [at] mbacrystalball [dot] com

Read these related articles:
International student recruitment strategies
Higher education content marketing for universities