In this article, we take a quick look at the career options after an MBA with specializations in Marketing, Finance, Operations, and Technology. What are the industries that offer rewarding careers to these MBAs? What are the job descriptions and salaries? What are the popular companies?
Read on for interesting glimpses of some engaging job avenues and short lists of the world’s best schools.
Better marketing is the panacea that companies have prescribed for themselves to ward off the ills of recession. Therefore, MBAs from the Marketing stream are even more sought after than they were in good times earlier.
Industries and job titles: A buffet of various jobs in industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), and free-moving consumer goods (FMCG) is lavishly spread before them.
Jobs are available with titles such as brand manager, sales manager, marketing manager, product manager, market research analyst, media planner, and Internet marketing manager.
Job description: In a nutshell, a brand manager is responsible for the promotion and placement of the brands of a company and data collection of rival brands.
A sales manager sets sales targets and monitors distribution and customer service.
A marketing manager evolves marketing strategy but also focuses on retaining customers.
A product manager manages the delivery of products to customers and is also in charge of the profitability and market growth of products.
A market research analyst devises methods of data collection, analyses data, conveys the data to the business development team, and helps in evolving marketing strategies.
A media planner selects the means of advertising products and helps the marketing team meet targets.
An Internet/online marketing manager is responsible for a wide range of web marketing avenues such as social media marketing, pay per click marketing, search engine optimization, and website content.
Salaries and companies: Career progress and salary of MBAs in Marketing depend on their capacity to innovate. For example, an inventive marketing manager may rise through the ranks to become product development manager and even vice president of marketing or CEO.
In the US, the starting annual salary for an MBA in Marketing may be around $39,000 and may go up to $186,000 depending on the company and position. Popular companies in the US include Amazon, IBM, L’Oreal, and PepsiCo.
The annual salary in India may range from Rs. 1.51 lakh to Rs. 20.43 lakh. Popular companies include HDFC Bank, Tata Consultancy Services, Kotak Mahindra Bank, Vodafone, and Amazon, according to Payscale.
Top b-schools for MBA in Marketing: Among the top schools/universities in the world for MBA in Marketing, according to a listing in the QS Top MBA website, are Northwestern University, Harvard Business School (HBS), Wharton School, Stanford University, Columbia Business School, Anderson School of Management (all in the US), INSEAD (France, Singapore), IE Business School (Spain), London Business School, Cambridge University (UK), and the IIMs in Ahmedabad and Bangalore.
Read more on the best MBA programs in Marketing.
An MBA in Finance is a coveted degree as a range of career options are available before graduates. Probably, this is because the degree program provides an opportunity to the student to specialize in various fields such as international finance, investment management, taxation, tax planning, financial statement reporting and analysis, and insurance management.
Industries and job titles: The magic words “finance” and “management” open up career opportunities in various sectors including banking and financial services, investment banking, management consulting, insurance, wealth management, asset finance, and hedge fund management.
Job titles available to an MBA in Finance include financial manager/analyst, credit analyst, accounting manager, risk and insurance manager, treasurer, finance manager, cash manager, chief financial officer, VP (finance), and finance director.
Job description: Corporate finance is about ensuring that funds are available for a company’s business activities. Finance professionals study and forecast economic trends, balance risk and profitability, analyze company reports and suggest improvements, take steps to maximize stock value, manage funds by choosing investment portfolios, and apply the principles of financial risk management.
Salaries and companies: The annual salary range in the US is $48,000 to $170,000. Popular companies include J. P. Morgan Chase & Co., Ernst & Young, Hewlett Packard, Citibank and General Electric.
In India, an MBA in Finance from the IIMs may command packages of Rs. 10-15 lakh a year. Financial analysts earn about Rs. 4 lakh a year at the start, credit analysts Rs. 5-6 lakh at the start to Rs. 20-30 lakh in senior-level posts, and management consultants Rs. 5-8 lakh and, in a few years, Rs. 10-15 lakh.
Top b-schools for MBA in Finance: Among the top schools/universities in the world for MBA in Marketing, according to the QS Top MBA website, are Wharton School, HBS, Stern School of Business, Columbia Business School, Stanford University, Northwestern University (all in US), Chicago Booth School of Business (UK campus), London Business School (UK), INSEAD (France, Singapore), IE Business School (Spain), and the IIMs in Ahmedabad, Bangalore, and Calcutta.
Read more about the top MBA programs in finance.
Operations management is becoming more and more popular among b-school aspirants, and the number of MBAs in this specialization is going up. So is the competition for jobs. In this scenario, MBAs in Operations can stand out from among job aspirants by learning about Six Sigma and Lean methodologies, says a Purdue University official quoted in a website article.
Industries and job titles: Operations management originated in the manufacturing industry with Henry Ford’s assembly line for automobile manufacturing. Today, it is a valued specialization across all industries, including telecom, IT, and e-commerce. Job titles include supply chain manager, logistics manager, inventory control manager, project managers, and operations manager. With experience and specialization, MBAs can also secure consultant contracts.
Job description: As the name suggests, operations managers ensure the smooth processes and smooth implementation of projects. MBAs in Operations are usually hired for looking after responsibilities related to supply chain, logistics, vendor, and inventory management, sales operations, and production management. They are also given charge of delivery, fulfilment, and returns.
Salaries and companies: The average annual salary of operations managers in the US ranges from $52,000 for operations managers to $176,000 for VP, operations.
In India, operations managers are offered a salary of Rs. 3-15 lakh per annum. Popular companies in India include Amazon, Dr. Reddy’s Laboratories, Airtel, TVS Motor Company, and Deloitte.
Top schools for MBA in Operations: Among the top schools/universities in the world for MBA in Operations, according to the QS Top MBA website, are HBS, Sloan School of Management, Wharton School, Stanford University (all in the US), INSEAD (France, Singapore), IE Business School, IESE Business School (Spain), London Business School (UK), IMD (Switzerland), Chicago Booth School (UK campus), IIM Ahmedabad, IIM Bangalore, and ISB (India)
An MBA in Technology can pursue a gainful career in many industries. All technology-based companies use the services of technology managers, many of whom have MBAs.
Industries and job titles: With experience, MBAs in Technology go on to become information systems managers, systems analysts, and chief technology officers. MBAs in IT obtain jobs titles such as project manager, business development executive/manager, product manager, marketing manager, analytics manager, system manager, data processing manager, business analyst, and IT manager/consultant. Non-IT Job titles include technical program manager, senior product manager, and technical product manager.
Job description: An MBA program in Technology usually covers topics such as accounting, global economics, and financial management. In many schools, the program covers emerging technologies and sustainability and even biotechnology and clinical technology. Technology managers keep up with fast-changing technology developments and innovations. They understand products and services and what new ones that will thrive in the market.
Salaries and companies: Annual salaries in the US range between $68,000 for project analyst (IT) and $130,000 for IT director. IBM, BAE Systems, United Technologies Corporation, Lowe’s Companies, and Atmel Corporation are among popular companies.
In India, salaries for MBAs in Technology start from Rs. 2 lakh for a fresher and go on to Rs. 12 lakh per annum in a few years. Popular companies include Caterpillar, L&T, TCS, Infosys, Wipro, Accenture, Capgemini, SAP, HP, and Cognizant.
Top schools for MBA in Technology: Among the top schools in the world for MBA in Technology are Tepper School of Business, Haas School of Business, Anderson School of Management, Sloan School of Management, and Stanford GSB (all in US).
Top schools/universities in the world for MBA in IT include Sloan, HBS, Stanford University, Wharton, Northwestern University, Columbia Business School, Haas (all in the US), IE Business School (Spain), INSEAD (France, Singapore), London Business School (UK), IIM Ahmedabad, IIM Bangalore, and IIM Calcutta.
Here’s more on the top MBA programs in Technology.