Apart from the regular industries and roles that MBA graduates target, we’ve also been covering unconventional yet rewarding jobs and careers.
In a case of mistaken identity, Monica Murthy (pictured on the left), who has an anchoring job in Doordarshan (Mumbai) reached out to us on Facebook. Before she could apologise and disappear, in a counter-case of unmistaken cold-blooded strategy, we invited her to share more about this lesser known and largely undocumented career option.
Considering, the Bollywood biggies like the Khans, Kumars and Kapoors actively seek out anchoring assignments for award shows, television reality shows and other corporate events (Salman bhai reportedly gets a cool 5 crore for each episode of Bigg Boss), if you have the right talent, personality and network, it is a career worth considering.
I am an MBA graduate in Media and Communication from Whistling Woods International (Mumbai). I grew up in Nasik. After schooling, my education had a complex fusion of Science, Commerce and Arts.
In spite of scoring well, I quit engineering to pursue my creative interests in Media and Anchoring. I am a trained singer with 5 years of degree in Hindustani Classical music. My overall interest has been in the lesser know career fields like anchoring, hosting, modelling and acting.
I always anchored events in my small town for shows like media seminars, corporate launches, Government events etc. I was placed in Doordarshan TV as a marketing Executive through campus placement. I was managing the hosting events in parallel with my MBA degree as well as my day job. My bol-bachan career gave me immense confidence.
This is when I voluntarily started exploring opportunities in DD News Channel (it’s always good to begin with one’s comfort zone). I was selected after a screen test. After getting registered as an anchor with Doordarshan, many of my shows have been telecast.
I added Sameer Kamat on Facebook by mistake, thinking he was another Sameer. During the discussion, I shared my views about Anchoring as a lucrative career option. He asked if I’d be interested in sharing my views with MBA Crystal Ball readers.
My FB mistake proved to be productive, as I am able to share my fundas about how one can build a career in anchoring with a big audience.
I do not intend to demean the jobs that MBA and corporate professionals do, but I could never see myself in a normal desk job, with eyes fixed on the computer screen all day long.
On a serious note, my advice to the youngsters who are aiming at enhancing their creative skills would be this – Always listen to your gut feeling and go about gathering the right resources, be it in the form of contacts or related information in pursuing your aim/goal. If you’re really interested in getting to your goals, laziness and a laid back attitude are your biggest enemies.
As I am a marketing executive at Doordarshan first and an anchor later, the day begins with the normal corporate job routine.
My routine begins with sales calls to be made to the clients.
Apart from that I constantly keep a tab on the messages related to auditions for anchoring.
I get them through personal contacts and Facebook status updates on groups like Media Jobs Daily.
I then go for auditions, adjusting my work commitments at office.
Keeping one’s calm and belief in oneself is a prime requirement in the creative field, because it may not act as a regular or constant supply of income & funds in the initial stage.
Managing multiple options as a career is important, as this is what helps you to keep your sanity.
It is rightly said that ‘one can give one’s best in work only if it comes out straight from heart and not out of compulsion.’
To be honest, in the initial days, the income from Anchoring would not reach dizzying heights.
Of course, with experience you can start charging more money which the regular professionals charge with a varied experience.
If you are working as a freelancer, you won’t get a regular monthly salary. Almost all the income you have would be dependent on the assignements you get.
The initial kamai (income) would range somewhere between 2 to 5 thousand for an average mall activity that goes on for around 4 to 5 hours.
As and when you start doing shows for branded events, launches, award shows and several others, you can claim between 10,000 to 20,000 or more for even couple of hours. That, in my view, is a pretty good earning.
If you aren’t interested in spending your entire career hosting events and anchoring, don’t worry. There are plenty of growth opportunities in related areas.
Some that take you further into the creative field and others that need business management skills.
Some options that you can think about are as follows – event management, event planning, opportunity for Ad shoots TV serials, acting and allied roles in the media.
Any questions for Monica regarding anchoring careers or music / singing / life in the creative line? Please post them in the comments below.