For all the talk about business schools increasingly adopting video essays in MBA applications, we are yet to see a definite ‘trend’ on this aspect. Sure, there are more schools now having this than say 5 years back, but the number is still perhaps countable on fingertips. When you consider compare this with the universe of schools out there, you know that the trend is far from catching up.
We’ve seen ISB experiment with it way back in 2011-12 and have even written about it here – ISB video essay. But they’ve dropped it since.
Even so, if one of the schools you’ve set your sights upon has this component, it doesn’t matter what the trend is – you’ve gotta do it and do it well. With this post, we’ll try to give you a sense on the Dos and Don’ts for this beast. While the post says video essays, there are three types therein. Let’s investigate each one of these and try to de-mystify the areas.
This is the most common format in vogue currently. For most schools, this is an opportunity to see you and hear you even before putting the effort of an actual interview.
Typically, you get the question/application link for these only after you’ve submitted the rest of the application. Most applications would give you some practice questions to test the technology interface and your preparedness and then would have anywhere from 1-4 questions to respond to.
At the last count, we know of about 6 schools that have this component (tell us if you know of more) – Kellogg (10 practice; 2 actual); Rotman (2 actual); Schulich (5 practice; 2 actual); INSEAD (4 actual); Yale (3 practice; 1 actual) and Queens (4 actual).
The best way to prepare for this is to consider this as an actual interview preparation. The questions vary wildly across schools but a few sample ones could be – tell us about yourself; why are you interested in our program. The wacky ones could be – if you had a ticket to anywhere, where would you go and why.
These questions are designed to be impromptu. The schools really want to see the ‘real’ you, without any bells and whistles or made-up stuff and hence this format. We recommend you prepare all the usual MBA interview questions. Here are 5 quick tips to a good response:
Some schools (3 so far as we know of – MIT Sloan, NYU Stern and Texas McCombs) give you an option. You don’t have to do a video but you can. Most of these will have the option of other mediums – written essay, power point, sometimes a bit more exotic. The primary motive behind this option is to provide you a chance at being creative. So, choose this only if you feel you do have at least some creativity in you instead of relying on someone to do it for you entirely. The canvas here is usually quite broad with the prompt either being – share anything or introduce yourself. Let’s see 5 tips on how to tackle this one:
This is a bit of a mid-way between the above two. You would be given an essay topic beforehand (no impromptu stuff here) but don’t have an option – you HAVE to submit a video response to it. Apart from ISB which had it a few years back, the only one we are aware of is Georgetown University, McDonough School of Business (the prompt is again – introduce yourself). The general advice on this one will be the same as the previous category although you have to pay heed to the guidelines. Sometimes schools may say they want to see you throughout the response or some such. So, adhere to those instructions.
Many MBA applicants upload their videos on YouTube. So there’s no dearth of sample video essays if you search online. You could look at them for ideas. The challenging part is to locate the good videos that were successful.
US News hosts a sample video essay that helped get the MBA applicant into Kellogg. Here’s the link to the article with the embedded video.
There are many more out there. Just ensure you don’t binge watch them like your favourite serial. You’d still want to retain your originality in the video.
There you have it – 10 schools have this option so far as we know. Not that very many but yeah, it is a lot more than in 2012 when there were 2 school applications that probably had this feature. You decide if you can call it a trend. Are you aware of other schools that have this feature? If yes, share with the readers in the comments section below.
Our MBA application consulting team has helped many applicants polish their video concept and ensure that it aligns with overall application. If all the sample videos you’ve seen have left you dazed and confused, instead of inspired, drop us an email (mcb [at] mbacrystalball [dot] com). We’ll help you look good not only on paper (i.e. your regular essays), but on video as well.
Image credit: bgsu.edu