Best Online Courses in Marketing | Coursera

Free and paid online courses with certificates of completion from the top universities

Learn Brand Management, Digital Marketing, Content Marketing, Analytics, Sports Marketing, Sales English, Advertising, Public Relations, Viral Marketing

 

Introduction to Marketing

This course is delivered by the renowned top faculty of the Ivy League University of Pennsylvania – Wharton and covers the core marketing topics including customer loyalty, branding, customer centricity and go-to-market strategies. This course is part of Wharton’s Business Foundations Specialization and has gained immense popularity with 2,03,000 already enrolled.
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Brand Management: Aligning Business, Brand and Behaviour

This course offered by the reputed London Business School (LBS) offers a different approach to brand building by seeking to focus on customer experience delivered by those across the organisation. The course includes guest videos from leading branding professionals.
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Digital Marketing Specialization

This specialization provided by the University of Illinois at Urbana-Champaign helps you gain skills and learn concepts related to strategic marketing. It’ll cover digital marketing topics including digital marketing analytics, search engine optimization, social media marketing as well as 3D Printing. You’d also get a chance to apply the skills you pick up to a real-life capstone project. This specialization is part of the iMBA (online MBA) degree.
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Marketing Analytics

This course provided by the University of Virginia provides insights into a very important aspect of marketing – marketing analytics. You’ll gain knowledge of tools to manage and interpret data to understand customer preferences, predict outcomes and systematically allocate resources and optimize marketing campaigns.
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Sports Marketing

This course provided by Northwestern University provides perspectives on sports-specific marketing strategies and trends covering various aspects including sponsorship, partnerships, dynamic ticket pricing, press releases, media relations, public relations, social media, crisis communication, celebrity handling, fandom and loyalty.

 

Business English: Marketing and Sales

This course provided by the Arizona State University will teach you effective communication and persuasive presentation skills which play an important role in order to be a successful marketing professional. You’ll be able to improve your knowledge of words and phrases related to market research, branding, direct marketing, advertising costs. You’ll also get direct feedback from top marketing professionals worldwide.
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Social Media Marketing Specialization

This course provided by Northwestern University would give you essential skills to build an effective social media marketing strategy including social analytics tools as well as tips and techniques to become an influencer on social media. This specialization is updated every quarter to include the most up-to-date training.
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Offered by IE business school, this course would provide a thorough understanding of marketing communication strategies, the various issues faced during its execution and making correct decisions. You’d learn from expert interviews from international marketing firms and also from real-life examples.
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Viral Marketing and How to Craft Contagious Content

This course provided by the high reputed Wharton School – University of Pennsylvania teaches you how you can market your ideas, brands and products in an effective manner. Professor Jonah Berger, author of best-seller ‘Contagious: Why Things Catch On’ discusses various successful strategies that can be used to create buzz to draw more eyeballs, increase your influence, generate more word of mouth and make your campaigns successful.
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The Strategy of Content Marketing

This course provided jointly by the University of California, Davis and leading content marketing authority, Copyblogger will teach you how to make the most of content marketing including developing and implementing a content marketing strategy, use of strategic framework while writing as well as personal and professional brand building.
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Marketing Management I

This course provided by the University of Illinois at Urbana-Champaign provides a complete picture of the role marketing plays in the business world. You’ll study various marketing topics including product policy, channels of distribution, communication, and pricing as well as gain knowledge of analytical frameworks that can be a useful aid for decision making in managerial roles. You’ll also develop a marketing plan proposal. This course is part of iMBA (online MBA) degree.
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