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Masters in Marketing

Masters Degree (MS) in Marketing

Best Universities in the world for Marketing

It goes without saying that in today’s fiercely competitive marketplace, just having a unique service, an innovative product or the latest technology would not suffice; instead it’s the need of the hour to connect your company’s offerings to the right customer segment.

Management expert, Professor Peter Drucker believed that marketing is a core discipline of the business. In the ever-evolving business landscape, it is imperative for companies to explore and utilise the potential of an effective marketing strategy to stay ahead of the competition.

Why Master of Science (MS) in Marketing

The marketing sector shows a promising growth trend with the projected growth in employment faster than average, at 8% for advertising, promotions, and marketing managers and 20% for market research analysts. (source: Bureau of Labor Statistics)

An MS in marketing would familiarise you with the required marketing tools and concepts as well as provide insights into the psychology of consumer behaviour so that you’re well-equipped to develop solutions and strategies to address various marketing issues and challenges.

You’d get a chance to hone your critical thinking abilities and develop essential marketing skills through various seminars, international case studies, simulations, international study trips and industry workshops.

Various experiential learning initiatives and marketing consultancy projects would give you hands-on experience by imparting practical training thus helping you pick up innovative marketing techniques along with analytical marketing skills.

You’d be prepared to face the competitive market through effective social media and the latest digital marketing methods.

The MS in Marketing degree can be completed within a year at most of the schools and the cost is much lesser compared to MBA programs (MBA vs Masters (MSc) in Business Degrees). So, it’d be a good option for those who wish to jumpstart their career in the marketing field.

Best MS in Marketing in USA & Canada


University / School name Location Program name Duration Fees
1. Columbia Business School USA MS in Marketing Science (MSM) 2 semesters – 30 credits $64,320
2. USC Marshall USA Master of Science in Marketing Full-time 1 year
Part-time 2 years
Tuition fees for one credit $1,980 –
30 credits
3. Texas McCombs USA Master of Science in Marketing (MSM) 10 months Resident Tuition and Fees $43,000
Non-Resident Tuition and Fees $48,000
4. Purdue University – Krannert USA Master of Science in Marketing (MSM) 10 months In-State $22,600

Out-of-State $31,350 International $42,174

5. Texas A&M – Mays Business School USA MS Marketing 16 months In-State $30,000
Out-of-State $35,000
6. Michigan State University – Broad USA Master of Science in Marketing Research (MSMR) On-campus 12 months

Online 20 months

In-state $28,560
Out-of-state $37,500
8. University of Maryland – Smith USA Master of Science in Marketing Analytics 1-2 years In-state $46,980
Out-of-state $59,850
9. University of Rochester – Simon USA MS in Marketing Analytics   $67,250/year
10. Queen’s University – Smith Kingston, Canada MSc in Marketing 12 months Domestic fees $5,772.99

International fees $12,927.45

11. Vanderbilt University – Owen USA Master of Marketing 10 months Tuition $58,400
12. Temple University – Fox School of Business USA Master of Science in Marketing Full-time: 3 semesters

Part-time: 2.5 years

Pennsylvania resident $1,114.00 per credit
Out-of-state $1,114.00 per credit

30 credits required

13. York University – Schulich Toronto, Canada Master of Marketing (MMKG) 12 months Domestic $12,382
International $25,395
14. UT Dallas – Naveen Jindal School of Management USA Master of Science in Marketing 12-24 months Resident $14,918 – $15,432
Non-resident $29,722 – $31,542
15. University of Pittsburgh – Katz USA Master of Science in Marketing Science and Business Analytics (STEM designated) 9, 12 and 16 month option In-state per term $15,064.00
Out-of-state per term $20,857.00
16. The University of Arizona – Eller USA Master of Science in Marketing Full-time 12 months
Part-time option available
Resident Tuition $12,156
Non-Resident Tuition $22,131
17. University of Georgia – Terry College of Business USA Master of Marketing Research (MMR) 11 months Georgia Residents Tuition $12,738
Non-Residents Tuition $36,135
Online Master’s in Marketing
18. Indiana University – Kelley USA MS in Marketing 1-3 years $1,380 per credit hour – 30 credit hours
19. Rutgers Business School USA Master of Science in Digital Marketing 15 months-8 years Tuition per credit $1,228

36 credits required


MS in Marketing – STEM programs in the USA

Some of the Master of Science in Marketing programs in the US, have received a STEM designation. These programs, with a strong focus on data analytics, include the ones offered by Columbia Business School, University of Texas – McCombs, University of Maryland – Smith School of Business, University of Rochester – Simon Business School, University of Pittsburgh – Katz, Purdue University – Krannert, among others.

Some of these schools including Columbia, Smith School of Business, and Simon Business School have very high tuition fees compared to the average US fees.

The advantage of a STEM-designated degree program for international students is being eligible for a 24-month OPT STEM extension in addition to the 12-month OPT period. This means they are able to work in the US for at least 36 months post-graduation in a related field.

Top schools for Master of Science (MSc) in Marketing in UK & Europe


  University / School name Location Program name Duration Fees
1. HEC – Paris Paris MSc Marketing 10 months € 25,750
2. ESADE Barcelona, Spain MSc in Marketing Management One academic year € 29,100
3. Imperial College Business School England, UK MSc in Strategic Marketing 1 year £29,500
4. ESCP Europe Berlin, London, Madrid MSc in Marketing and Digital Media 15 months €20,000
5. EDHEC Business School France MSc in Marketing Management 1 year €20,700
6. Cranfield School of Management England, UK Strategic Marketing MSc 1 year EU fees £13,000

International £24,500

7. Rotterdam School of Management
Erasmus University
Netherlands MSc Marketing Management 1 year €18,200
8. The University of Manchester – Alliance Manchester Business School England, UK MSc Marketing 12 months UK/EU students (per annum): £14,000
International students (per annum): £24,000
9. Warwick Business School England, UK MSc in Marketing & Strategy 1 year £29,250
10. Vlerick Business School Belgium Masters in Marketing & Digital Transformation 10 months €15,800
11. University of Bath School of Management

Dissertation or practice

England, UK MSc in Marketing 1 year Home/EU: £14,000

Overseas: £20,000

12. The London School of Economics and Political Science London, UK MSc Marketing 12 months UK/EU: £29,184

Overseas: £29,760

13. UCD Smurfit Dublin, Ireland MSc in Marketing Full-time: 12 months

Part-time: 24 months

Fees Full-Time EU €14,460

Full-Time Non-EU €19,900

Part-Time EU €7,855 per year

Part-Time Non-EU €9,950 per year

14. Lancaster University England, UK Marketing MSc 12 months UK/EU


Overseas £23,000

15. City University – Cass Business School England, UK Marketing Strategy and Innovation MSc 12 months £23,500
16. University of Edinburgh Business School Scotland, UK Master’s in Marketing One academic year Home/EU £16,400
International £23,950
17. Trinity Business School Dublin, Ireland MSc in Marketing 12 months EU students €14,500
Non-EU students €19,500
18. Emlyon Business School Paris & Shanghai MSc in Digital Marketing & Data Science 18 months incl. 4-6 months internship €24,000


Top Master of Science (MSc) degrees in Marketing in Asia & Australia


  University / School name Location Program name Duration Fees
1. ESSEC Business School Singapore MSc in Marketing Management and Digital 1 year SGD 33,700
2. The University of Melbourne Melbourne, Australia Master of Marketing 1 year AUD $55,900
3. NUS Business School Singapore Master of Science in Marketing Analytics and Insights 12-15 months S$55,000
4. Monash University Melbourne, Australia Master of Marketing 1 or 1.5 years full-time

3 years part-time

AUD $45,500 for 1 year
5. Nanyang Technological University Singapore Master of Science in Marketing & Consumer Insight 1 year S$45,000
6. Australian National University (ANU) Canberra, Australia Master of Marketing Management 2 years Annual international fees AUD $47,880


MS in Marketing curriculum

The various core courses covered may include fundamentals of marketing management, consumer behaviour, marketing strategy, digital business, product management, brand strategy, pricing strategy, marketing data analysis and research for decision-making, statistics, advertising research and strategy, social media management, international marketing, among others.

Elective courses in marketing

The choice of electives or specialty tracks would vary depending on the school. Some of the electives may include advertising and branding, strategic advertising and marketing, digital advertising and marketing, corporate social responsibility and marketing, marketing research and insights, business to business marketing, retail marketing and data analytics.

The program may include a Master’s thesis and/or internship.

MS in Marketing – Admissions requirements


Prerequisite for MS in Marketing

An undergraduate degree of 4 years or equivalent is usually required. Most of the programs may not have a work experience requirement, however some schools may take into consideration prior work experience while taking admission decisions, e.g. at ESCP Europe, 12 months of work experience is recommended.

Some programs may have some specific undergraduate requirement, e.g. at Columbia Business School, those admitted are required to have taken a probability and statistics course at the undergraduate level. A course in marketing management and microeconomics is also preferred.

Getting in can be competitive for some of the top brand names, e.g. At Columbia, the acceptance rate is very low at 7% for the recent incoming class while the average GMAT is 723. At HEC Paris the average GMAT is 700.

Following are the application requirements

  • Statement of purpose / Essays
  • Letters of recommendation (usually 2)
  • Resume
  • Academic transcripts
  • GMAT or GRE score
  • English language requirement – TOEFL / IELTS / PTE
  • Interview


MS in Marketing salary and job role

The salary varies depending upon your location, industry, recruiting company, previous work experience and role.

At University of Rochester – Simon Business School, the average salary was $65,000, at Purdue – Krannert, the average base salary including bonus was $69,500.

At HEC Paris, the average starting salary was €46,000 with 100% students employed within three months.

Role Average US salary
Marketing Associate $53,000
Marketing Analyst $58,000
Data Analyst $57,000
Marketing Specialist $52,000
Digital Marketing Manager $70,000
Senior Marketing Analyst $75,000
Senior Data Analyst $77,000
Marketing Manager $71,000
Brand Manager $73,000
Senior Marketing Manager $91,000
Marketing Director $104,000
Vice President, Marketing $157,000

Source: PayScale

According to PayScale, the average US salary after completing Master’s in Marketing is $65,000. In the UK, the average marketing manager salary is £33,257 while in Canada, it is C$62,186.

According to Quirk’s media, the mean marketing researcher salary ranges from $106,183 for research companies to $111,972 for corporate research.

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Guide to an international MS degree.