Top MBA Colleges in the World | 2017 -2018

Most Popular GMAT Business Schools | Rankings

 
Business School RankingsFirst things first. This isn’t an MBA ranking. It’s a top business school ranking for popularity.

There are many excellent GMAT MBA college rankings (for full-time MBA, executive MBA, part-time MBA, specialty MBA rankings) published by the leading MBA related publications like Financial Times, Businessweek, The Economist, Poets & Quants.

We weren’t interested in presenting old wine in a new bottle. Instead, we have tried to create new wine and present it in a familiar looking bottle (i.e. the rankings format).

The MBA Crystal Ball Business School Ranking is not about the biggest or the best business schools in the world (based on quality of teaching or diversity of the class profile). It’s also not about the highest post-MBA salaries, the average GMAT scores or for that matter anything related to the specific degrees (MBA, MPhil, MFE, PhD) they award.

Those questions have already been addressed by others. At MBA Crystal Ball we are interested in finding out the answer to another question – Which are the Most Popular Business Schools across the world?
 

GMAT MBA Business School Rankings

Methodology for the MBA Crystal Ball Bschool Rankings

For the scope of this GMAT college ranking, we restrict the definition of ‘Popularity’ to the interest shown by prospective students, employers, professors, other stakeholders in the online ‘properties’ of the bschool – primarily its website and its social media presence (limited for now to Facebook, Twitter and LinkedIn).

The bschool rankings methodology we follow is quite simple. Like in a democratic election, we’ve assumed that people have already voted for the most popular bschools schools. We’ve just tapped into the publicly available data to form a perception about the level of popular interest in these business schools.

Which means – no surveys, no questionnaires, no subjective or philosophical questions to answer and no sample size constraints. Instead of limiting ourselves to a few thousand participants, we are relying upon the collective wisdom and interest of hundreds of thousands of folks who have voted with their mouse clicks.

We consider aspects such as the overall website traffic and multiple parameters (followers, likes, interactions, online activity) that are relevant for the individual social media sites. We then use a little magic formula (consisting of weights, adjustments and penalties) to arrive at the overall bschool ranks. We have written many articles related to these schools. Click on the school names (first column) that have links, to learn more about each.
 

Most Popular Business Schools in the World

Rank Business School Name Country Website
Rank
Facebook
Rank
Twitter
Rank
LinkedIn
Rank
1 Harvard Business School USA 25 1 3 2
2 Stanford Univ GSB USA 2 7 1 14
3 IMD Switzerland Switzerland 45 4 34 1
4 Hong Kong UST (HKUST) China 30 2 44 22
5 IE Business School Spain 29 6 4 4
6 Univ of Virginia – Darden USA 18 3 8 7
7 Univ of Pennsylvania – Wharton USA 8 8 2 9
8 London Business School UK 36 5 53 5
9 MIT Sloan School of Management USA 1 12 5 12
10 Univ of California at Berkeley – Haas USA 3 11 6 23
11 Vanderbilt Univ – Owen USA 26 49 39 3
12 City Univ – Cass London UK 38 10 10 25
13 Columbia Business School USA 7 16 22 21
14 Univ of Texas at Austin – McCombs USA 4 33 7 36
15 Northwestern Univ – Kellogg USA 21 13 25 15
16 INSEAD France / Singapore France 34 39 23 6
17 Cornell Univ – Johnson USA 5 35 25 13
18 Rotterdam School of Management Netherlands 48 9 21 24
19 New York Univ – Stern USA 11 29 14 19
20 Duke Univ – Fuqua USA 22 14 12 41
21 Univ of Michigan – Ross USA 6 23 24 29
22 Yale School of Management USA 12 19 13 40
23 Indian Business School (ISB) India 32 20 16 16
24 SDA Bocconi Italy 47 24 9 17
25 IESE Business School Spain 33 34 30 8
26 Wisconsin School of Business USA 8 52 49 10
27 Univ of Cambridge – Judge UK 14 18 28 32
28 Univ of Southern California – Marshall USA 17 17 37 28
29 Univ of Oxford – Said UK 16 31 11 39
30 Warwick Business School UK 44 15 20 31
31 Univ of Chicago – Booth USA 37 37 17 18
32 UCLA – Anderson USA 10 38 46 27
33 York Univ – Schulich Canada 24 32 15 35
34 ESADE Business School Spain 35 40 45 11
35 Indiana Univ – Kelley USA 20 42 27 30
36 Manchester Business School UK 46 21 38 26
37 Univ of North Carolina – Kenan-Flagler USA 19 25 51 42
38 EM Lyon France 43 28 19 43
39 Univ of Toronto – Rotman Canada 13 46 35 33
40 Carnegie Mellon – Tepper USA 15 36 36 44
41 HEC Paris France 39 43 41 20
42 Emory Univ – Goizueta USA 27 30 32 49
43 Univ of Cape Town GSB South Africa 31 44 18 52
44 Dartmouth College – Tuck USA 28 41 33 47
45 Univ of W. Ontario – Ivey Canada 51 48 29 34
46 NUS School of Business Singapore 23 44 48 37
47 Georgetown Univ – McDonough USA 50 22 50 50
48 ESMT Germany Germany 52 27 40 51
49 St Gallen Switzerland 40 50 31 45
50 CEIBS China 41 51 42 38

 

Bschool Rankings FAQ

1. How accurate & useful are these rankings?

Accuracy: Rankings, in general, are inherently flawed as they often consider aspects that can be measured. Subjective aspects are either ignored completely or forcibly converted into numbers. The same applies to our bschool ranking. There is no such thing as an accurate bschool ranking.

Usefulness: This is an equally subjective aspect. For the naysayers, this is largely a statistical exercise with no real world relevance. For those who like rankings (and data analysis in general), there are enough insights that can be derived from slicing & dicing the data that’s available. Though we have to admit that the insights would be more useful for bschools than for MBA aspirants. Check out some of them here – B-School Rankings Insights.

2. What do you mean by ‘adjustments’ and ‘penalties’ in the methodology?

All parameters aren’t equally important or relevant. As an example, the number of Facebook ‘Likes’ would have no meaning if there was zero interaction with the ‘Likers’. Another example, there are tactics such as mass following that are frequently adopted on Twitter to gain followers. Yet another one, related to websites. Most bschool sites are hosted within a bigger university domain. So it’s tough to segregate the traffic between the parent site and the sub-domain.

We’ve tried to consider several such situations and cross-dependencies while assigning weights and penalties.

3. Can you share your GMAT MBA college ranking formula and all the parameters?

This is the first time we’ve created this ranking and we realise there’s scope for improvement. Trying to chase a perfect formula (that doesn’t exist in the first place) will convert this into a pure mathematical exercise. Instead, we’d be more keen to hear whether the output of the process looks intuitive or if you see red flags that need an explanation.

We’ve shared some ideas in the previous question to give you a flavour of what we do. Over time when we’ve tried this out a few times, we might be more transparent about the specific parameters, weights and adjustments.
 

Bschool Rankings Analysis

Find out more about what the MBA Crystal Ball Bschool Rankings mean (for students & bschools) and share your views here –> B-School Rankings | Analysis & Insights
 
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