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Internship opportunity

Category: Marketing/Sales/Business development
Role: Strategy, Planning and Execution
Location: Anywhere in India
Involvement: Part-time

Description:
If you have been a regular visitor to our site, you have probably already read the superselling book Beyond The MBA Hype. The first print run (several thousand copies) got sold out in under 3 months. That made us realise there’s a potential to take the message (and the book) on a bigger scale. We need your help to increase its reach.

Who we are looking for:
Your qualifications, gender, species aren’t important. As long as you can convince us that you have the fire in the belly to take on a challenge and execute it to perfection, we’d be all ears. An awareness of how the MBA industry works and consultative marketing skills would be an advantage.

What’s in it for you:

1. Experience: If you dream to be an entrepreneur, find out if you have the strategy, planning, marketing, negotiation and execution skills to help you get there.

2. Stipend: We’ll pay you. We’re using the royalty income to fund this internship. So it’ll be a performance-based stipend, with no upper cap. If you get your strategy right, it could be a regular source of additional income.

3. Recommendation Letter: If you surpass the expectations, we’ll write a glowing referral letter for you. Often this counts more than the money you’ll make.

How we will evaluate your potential:

Step 1 – Create a short (1-2 page) & creative marketing strategy proposal

– Describe the strategy: Will it be a B2C or a B2B model?
– Geography that you plan to target
– What resources would you need to implement this plan?
– What do you think would be a practical number of copies to target within (say) 1/2/3 months?
– Why are you the best person to execute this strategy?

Step 2 – Send across the proposal to [info at mbacrystalball dot com] with the subject ‘Marketing Internship‘

Step 3 – If you floor us with your business plan, we’ll invite you for a telephonic or in-person interview.